SMP Solutions Guide to Image & Personal Branding (Part 2)

How to look, sound and behave for success

Part 1 of our guide provided the background to Personal Branding Identity (PBI). You now have a great opportunity to find out how aware you really are of yourself, your image and PBI.

Our 5 minute quiz will help you discover how effective your personal brand is!

Yes/No

Brand review

Do you love what you do so much it makes you want to get out of bed in the morning?
Can you describe simply what you want to achieve in life?
In relation to your career do you know the 3 attributes you would most like to relay as part of your personal brand?
Do you know what is holding you back in achieving your potential?
Do you know how to turn your ideas into reality?

Yes/No

Defining your personal brand identity(PBI)

Can you state simply what makes you stand out from your colleagues or competitors?
Do you have a clear understanding of what your own perceptions are of how you come across to others?
Are you aware of the impact that you have on others with in the first 30 seconds of meeting?
Can you list the 5 biggest hurdles to promoting and selling yourself?
Can you describe your target market in terms of location, industry and demographics and characteristics?

Yes/No

Communicating your brand

When someone asks what you do, do you have an answer that holds people’s interest?
Do you know what signals your body language gives out?
Do you know what your paralanguage is?
Do your marketing materials/CV/portfolio reflect your personal brand and are they consistent?
Are you proactive in developing and maintaining your professional network?
Do you have a full set of communication tools for your personal brand including personalised business cards, stationary, website, CV, etc?

Yes/No

Personal image

Does your personal image project your core values and is it appropriate for your industry, profession and target market?
Does your working wardrobe allow you to dress appropriately for every business occasion?
Does your personal image make you stand out from your colleagues or competitors?
Are you spending in a year the equivalent of one months net salary on your business image?
Do you have a clear picture of the highest calibre version of you?
Do you have a strategy or plan for your personal image and a time frame for making it happen?

How did you do? Do you need more help? If so, please let us know.

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'helping you unlock your potential'
www.smp-solutions.co.uk

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